This article is really eye-opening. It's all you need to know about the impact of AR ads on consumer behavior and how brands can leverage Snapchat's capabilities to achieve their marketing goals.
“Augmented Authenticity: How Snapchat And AR Are Helping To Redefine The Brand-customer Relationship - Tech Build Africa”
“Augmented Authenticity: How Snapchat And AR Are Helping To Redefine The Brand-customer Relationship - Tech Build Africa”
By Talia Klopper, Partner Director, Snapchat Sub-Saharan Africa at Aleph It’s not just the way that brands promote their products