Your man wants to know that you respect and regard him in your actions and words.

Your wife wants to feel like she has all your attention and that you love her. Men justify love through respect.

Women justify love through attention and affection. Not to say women shouldn't be respected, but a woman doesn't care how much you respect her if she can't feel your affection.

Same way, a man doesn't care about your love if you disrespect him.
These are foundational principles.